Traffic arbitrage is one of the most dynamic areas of online income, which involves buying cheap traffic and reselling it under more favorable conditions. However, to work effectively in arbitrage, you need not only targeting and analytics skills but also reliable anonymity and automation tools, including proxy servers.
What is a proxy server and how does it work?
A proxy is an intermediary between your device and the website you’re accessing. Instead of your real IP address, the server sees the proxy address. This allows you to:
- Stay anonymous
- Bypass geo-blocking
- Avoid bans when working with multiple accounts
- Automate processes with multithreaded scripts and software
Why use proxies in traffic arbitrage?
An arbitrage specialist works with numerous accounts, traffic sources, affiliate networks (CPA, affiliate networks), trackers, and analytics tools. Using a single IP may lead to:
- Blocking of Facebook, TikTok, Google Ads accounts, etc.
- Loss of ad budgets
- Poor campaign performance
What types of proxies are used in arbitrage?
1. Residential ISP proxies
- A combination of datacenter and residential proxy advantages
- These are IP addresses registered with Internet Service Providers (ISPs)
- Ideal for launching large-scale campaigns on Facebook, Google Ads, or TikTok where maximum stability and minimal risk of bans are required
- Great for long-term connections or account farming
2. Mobile proxies
- Highest trust level from platforms
- Use IP addresses of mobile network operators
- More expensive in cost
3. Datacenter proxies
- Used for crawling, link checking, working with trackers
How to properly use proxies in arbitrage
Using proxies “just because” is a fast track to bans and wasted budgets. To make proxies work for you—not against you—follow these principles:
1. One account — one IP
Never run multiple accounts from the same proxy. That’s the first red flag for Facebook, TikTok, Google Ads, and other platforms. One account — one unique IP.
2. Combine proxies with anti-detect browsers
Proxies change your IP but don’t alter your browser fingerprint, which is also tracked by platforms. Always use anti-detect browsers. They let you create separate “virtual” devices with unique fingerprints for each account.
3. Choose proxy geolocation based on your target
Proxies should match the geolocation of your targeted audience.
4. Test different proxy types for different tasks
5. Do not use free proxies
Proxy servers are not just tools for anonymity. In the world of traffic arbitrage, they are a key element of infrastructure that helps you scale and maintain operational stability.
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